Back in the day when I first started working in marketing and the online marketing world was just finding it’s feet one of my first jobs as an intern was to rank the agency I was working for for ‘SEO Expert Dublin’. These where the days before Google dominated and the web was made up of many search engines. Yet SEO was so much easier then. As in my case it was a task passed off to the pimply newb in the corner. My task – to spam the hell out of our site. Not much strategy involved just lots of tedious link buying. I didn’t have a clue of what I was doing but it worked.
It’s crazy how much things have changed. SEO is now a respected profession for which successful companies pay thousands per month. Because it pays off. Google is the first stop for the majority of people who are searching for a product or service, even local. It’s the place where people go to shop. If you at the top of google for your search term your going to get more customers. And with the growth of mobile the world of SEO and online sales is just going to keep growing.
In the last 12 months business owners who invested monthly in SEO for their website and grew to rely of their online income have seen this sales channel literally wiped out over night. Multiple Google Algorithm updates have seen many sites de indexed and many others slapped back 100 or so positions. The result has been catastrophic for some business owners. But why did this happen to them? Because, unfortunately for them, the so called seo experts that they hired continued, even to this day, with the same low quality spammy link building that I started out with in my career many years agao. SEO has evolved. It is a skilled profession that requires constant learning and skills development.
If you think hiring a professional is expensive, wait til you’ve hired an amateur!
These days I refer all my clients who are in need of an seo expert Dublin to www.expertseo.ie